Sensible Money, LLC (“Sensible Money,” “we,” “us,” or “our”) respects your privacy and is committed to protecting it through this Privacy Policy. This Policy describes the types of information we may collect from you when you visit our website at sensiblemoney.com (the “Site”), how we use and share that information, and the choices you have regarding it.
This Policy applies only to information collected through the Site. It does not apply to information we collect from clients in the course of providing investment advisory services, which is instead governed by our separate Privacy Notice provided to clients in accordance with Regulation S-P and other applicable financial privacy laws.
By using the Site, you agree to the collection and use of information in accordance with this Policy.
1. Information We Collect
Information you provide directly
We may collect personal information that you voluntarily submit through the Site, including when you:
- Fill out a contact form
- Sign up for our free newsletter, reports, or webinars
- Schedule a complimentary consultation
- Otherwise correspond with us by phone, email, or online form
This information may include your name, email address, phone number, and any other details you choose to provide in a message to us.
Information collected automatically
When you visit the Site, certain information is collected automatically through cookies and similar tracking technologies, including:
- Usage data, such as the pages you visit, time spent on pages, links clicked, and referring/exit pages
- Device and browser information, such as IP address, browser type, operating system, and device identifiers
- Approximate location, derived from your IP address
2. How We Use Your Information
We use the information we collect to:
- Respond to inquiries and provide the information, resources, or consultations you request
- Send newsletters, financial tips, webinar invitations, and other communications you’ve opted into
- Operate, maintain, and improve the Site, including understanding how visitors use it
- Monitor and analyze usage trends and site performance
- Detect, prevent, and address technical issues, fraud, or misuse
- Comply with legal obligations
We do not use information collected through the Site to make individualized investment recommendations. Any such advice is provided only through our formal client relationship process.
3. Third-Party Services We Use
We use the following third-party services to operate and improve the Site. Each provider may collect information as described in its own privacy policy:
| Service | Purpose |
|---|---|
| Google Analytics 4 | Website analytics and usage statistics |
| Google Tag Manager | Tag/script management |
| Hotjar | Heat maps and session recordings to understand how visitors use the Site |
These providers may set cookies or use similar tracking technologies on their own behalf. We do not control these technologies and encourage you to review each provider’s privacy policy for more information.
4. How We Share Your Information
We do not sell your personal information. We may share information with:
- Service providers who perform services on our behalf (e.g., analytics, email delivery, scheduling, hosting), under obligations to protect your information
- Legal and safety authorities, when required to comply with a legal obligation, protect our rights, or ensure the safety of our users or the public
- Successors, in connection with a merger, acquisition, or sale of assets, subject to standard confidentiality protections
5. Cookies and Tracking Technologies
The Site uses cookies and similar technologies to operate correctly, remember your preferences, and understand how visitors interact with our content.
6. Data Retention
We retain personal information only as long as necessary to fulfill the purposes described in this Policy, unless a longer retention period is required or permitted by law (for example, recordkeeping obligations applicable to investment advisers).
7. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect the information we collect. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
8. Your Choices and Rights
- Marketing communications: You may unsubscribe from our newsletter or marketing emails at any time using the unsubscribe link included in those emails.
- Cookies: You can control or disable cookies through your browser settings.
- California residents: If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA/CPRA), including the right to know what personal information we collect, request deletion, and correct inaccurate information. We do not sell or share personal information for cross-context behavioral advertising. To exercise these rights, contact us using the information below.
- Other jurisdictions: Depending on where you live, you may have additional rights regarding your personal information, such as the right to access, correct, delete, or restrict our use of your data. To exercise any of these rights, please contact us.
We will respond to verified requests within the timeframe required by applicable law.
9. Children’s Privacy
The Site is not directed to individuals under the age of 18, and we do not knowingly collect personal information from children. If we become aware that we have inadvertently collected such information, we will take steps to delete it.
10. Links to Other Websites
The Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites, and we encourage you to review their privacy policies.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Material changes will be reflected by updating the “Last updated” date at the top of this page. We encourage you to review this Policy periodically.
12. Contact Us
If you have questions about this Privacy Policy or would like to exercise your privacy rights, please contact us:
Sensible Money, LLC 4200 N. Marshall Way, Suite 2 Scottsdale, AZ 85251 Email: